Shared from the 2017-04-10 Chattanooga eEdition

‘Boss Baby’ outmaneuvers ‘Smurfs 3’

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LOS ANGELES — The Smurfs are feeling a little blue this weekend.

The third installment in Sony’s animated series, “Smurfs: The Lost Village,” made its box-office debut in third place, with $14 million — far behind family-friendly holdovers “The Boss Baby” and “Beauty and the Beast,” according to studio estimates Sunday.

Featuring the voices of Demi Lovato and Joe Manganiello, “Smurfs,” which reportedly cost $60 million to make, has not charmed critics either. Its earnings were worse than the 2013 opening of “Smurfs 2,” which went on to gross $347.5 million worldwide despite a $17.5 million debut and a heftier $105 million price tag.

But the fate of the third “Smurfs” is not necessarily sealed, says ComScore’s senior media analyst, Paul Dergarabedian.

“There are other revenue streams for films like this,” Dergarabedian said, noting international profits and home video potential that could recoup production costs.

In first place, “The Boss Baby” added $26.3 million in its second weekend in theaters, bringing its North American total to $89.4 million. Sufficient buzz and the benefit of voice star Alec Baldwin’s popular portrayal of President Donald Trump on “Saturday Night Live” likely helped the film succeed, Dergarabedian said.

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